Direct Response TV is a method of buying TV time at rock-bottom prices. By not buying at rate-card rates, advertisers can benefit from exceptionally low costs.
BENEFITS OF DRTV
- Stations and networks sell unsold inventory at 60-90% off regular rate-card rates
- DRTV Inventory is available locally, regionally, and nationally through cable and satellite networks plus syndication
- Covers every market in the U.S.
- Quick campaign launches
- All day-parts available
- Flexible scheduling
SECRETS TO DRTV SUCCESS
- Knowing the right mix of rate, schedule, and timing is necessary for a successful campaign—that’s where we come in
- Spots must include a bona fide offer for a product or service and a response mechanism (a toll-free number or website) to qualify for DRTV rates